In my front yard, a beautiful flowering vine grows. Each spring, it peaks out of the ground and within weeks, it covers a section of a flowerbed. Unfortunately, without proper direction and intentional scaffolding, it overshadows other plants, which experience stunted growth and premature death. The laws of gravity do not have mercy on the covered plants as the unattended vine continues its horizontal crawl. Unintentional damage and destruction take place not because the vine intends to do so. Rather, it is a by-product of growth and a lack of care by the gardener (me).
If you own a small business, it's likely that you are familiar with the frustration of struggling to grow to that next level. Establishing your brand and an operating model that works are big hurdles for a young small business. Once these are achieved and the business is established, however, it can be difficult to know where to look to continue to grow.