--- title: "Strategic Planning Done Right: What is Strategy?" description: Explore strategic planning as a solution for managing growth and creating a roadmap for long-term success. Connect your goals with actionable strategies... image: https://blog.brixeyandmeyer.com/hubfs/HR%20Blogs%20(1)-3.png --- [![Brixey Meyer](https://blog.brixeyandmeyer.com/hs-fs/hubfs/raw_assets/public/Brixey_and_Meyer_January2023/images/Brixey-white.png?width=3092&height=1080&name=Brixey-white.png "Brixey Meyer")](https://www.brixeyandmeyer.com/) - [Home](https://www.brixeyandmeyer.com/) - [Our Services](https://brixeyandmeyer.com/#headline-143-59) - [Audit & Assurance](https://www.brixeyandmeyer.com/audit-and-assurance) - [CFO Services](https://www.brixeyandmeyer.com/cfo-services) - [Cyber Risk Management](https://www.brixeyandmeyer.com/cyber-sure) - [Environmental, Social & Governance](https://www.brixeyandmeyer.com/environmental-social-governance-services-esg) - [Human Resources](https://www.brixeyandmeyer.com/human-resources) - [Operations, Technology & Strategy](https://www.brixeyandmeyer.com/operations-technology-strategy) - [Retirement Plan Administration](https://www.brixeyandmeyer.com/retirement-plan-administration) - [State & Local Tax](https://www.brixeyandmeyer.com/state-local-tax) - [Tax Compliance & Consulting](https://www.brixeyandmeyer.com/tax-compliance-and-consulting) - [Transaction Advisory](https://www.brixeyandmeyer.com/transaction-advisory-services) - [Valuation](https://www.brixeyandmeyer.com/valuation-services) - [Insights](https://blog.brixeyandmeyer.com/) - [About](https://brixeyandmeyer.com/?page_id=206) - [About B&M](https://www.brixeyandmeyer.com/about-bm) - [Our Team](https://www.brixeyandmeyer.com/our-team) - [Join Our Team](https://www.brixeyandmeyer.com/join-our-team) - [Contact](https://www.brixeyandmeyer.com/contact) - [Get Started](https://www.brixeyandmeyer.com/get-started) - [Client Portal](https://www.clientaxcess.com/#/login) - [Make a Payment](https://secure.cpacharge.com/pages/brixeyandmeyer/payments) - [Home](https://www.brixeyandmeyer.com/) - [Our Services](https://brixeyandmeyer.com/#headline-143-59) - [Audit & Assurance](https://www.brixeyandmeyer.com/audit-and-assurance) - [CFO Services](https://www.brixeyandmeyer.com/cfo-services) - [Cyber Risk Management](https://www.brixeyandmeyer.com/cyber-sure) - [Environmental, Social & Governance](https://www.brixeyandmeyer.com/environmental-social-governance-services-esg) - [Human Resources](https://www.brixeyandmeyer.com/human-resources) - [Operations, Technology & Strategy](https://www.brixeyandmeyer.com/operations-technology-strategy) - [Retirement Plan Administration](https://www.brixeyandmeyer.com/retirement-plan-administration) - [State & Local Tax](https://www.brixeyandmeyer.com/state-local-tax) - [Tax Compliance & Consulting](https://www.brixeyandmeyer.com/tax-compliance-and-consulting) - [Transaction Advisory](https://www.brixeyandmeyer.com/transaction-advisory-services) - [Valuation](https://www.brixeyandmeyer.com/valuation-services) - [Insights](https://blog.brixeyandmeyer.com/) - [About](https://brixeyandmeyer.com/?page_id=206) - [About B&M](https://www.brixeyandmeyer.com/about-bm) - [Our Team](https://www.brixeyandmeyer.com/our-team) - [Join Our Team](https://www.brixeyandmeyer.com/join-our-team) - [Contact](https://www.brixeyandmeyer.com/contact) - [Get Started](https://www.brixeyandmeyer.com/get-started) ![](https://blog.brixeyandmeyer.com/hubfs/HR%20Blogs%20(1)-3.png) # Strategic Planning Done Right: What is Strategy? Published by [Steve Black](https://blog.brixeyandmeyer.com/author/steve-black) on Mar 11, 2024 9:55:30 AM Words morph over time, shedding their original meanings as they adapt to cultural shifts and trends. Take "awesome" and "incredible," for example. Once reserved for profound experiences, we might casually toss them around today to describe our kid's backflips or a routine NFL trade. In business, buzzwords like "vision" and "strategy" often suffer a similar fate. A vision is used to signify a company's lofty aspirations. At the same time, the strategy lays out the roadmap to get there, tying organizational objectives to actions that maximize its resources, resulting in a competitive advantage in the marketplace. Yet, as these terms become overused and diluted, their clarity diminishes. A proper strategy not only dreams big but also charts the precise course to achieve those dreams, leveraging every available resource to gain an edge in the market. Consider "disruptive strategy." Initially, it denoted groundbreaking innovations like Uber and Airbnb, which reshaped entire industries. But as the term became a catchphrase for any attempt at innovation, its potency waned. Now, we hear about "disruptive strategies" that might not truly disrupt but merely aim to outshine competitors. This blurring of definitions underscores the need for clarity in strategic planning. Understanding these terms transforms strategy into a symphony, orchestrating resources, aligning objectives, and positioning organizations for success. Like a conductor wielding a baton, strategy directs the performance, ensuring every element harmonizes to create a captivating melody of success.   Need assistance addressing short- and long-term Human Resources, leadership development, or strategic planning needs? Contact me at [steve.black@brixeyandmeyer.com](mailto:steve.black@brixeyandmeyer.com), and our team will address them proactively. *Disclaimer: This article is not legal advice, but merely informed opinion or general information meant for no particular purpose. Issues addressed in this article often implicate federal, state, and local labor and employment laws. This article is not intended as a substitute for legal advice. Readers should consult labor and employment counsel to determine whether their policies, procedures, decisions, or courses of action comply with such laws.* Tags: [Strategic Planning](https://blog.brixeyandmeyer.com/topic/strategic-planning), [Takeaways](https://blog.brixeyandmeyer.com/topic/takeaways), [brixey and meyer](https://blog.brixeyandmeyer.com/topic/brixey-and-meyer), [Strategy](https://blog.brixeyandmeyer.com/topic/strategy), [planning](https://blog.brixeyandmeyer.com/topic/planning), [Human Resources](https://blog.brixeyandmeyer.com/topic/human-resources) [Back to Blog](https://blog.brixeyandmeyer.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [Strategic Planning Done Right | Overcoming Common Pitfalls](https://blog.brixeyandmeyer.com/strategic-planning-done-right-overcoming-common-pitfalls) Strategic planning is crucial for organizations seeking clarity and alignment in their pursuit of... [Read More](https://blog.brixeyandmeyer.com/strategic-planning-done-right-overcoming-common-pitfalls) ## [Strategic Planning Done Right: Pitfalls to Avoid](https://blog.brixeyandmeyer.com/pitfalls-to-avoid) Strategic planning is crucial for organizations seeking clarity and alignment in their pursuit of... [Read More](https://blog.brixeyandmeyer.com/pitfalls-to-avoid) ## [Align Your Strategic Approach](https://blog.brixeyandmeyer.com/align-your-strategic-approach) Deciding on your Strategic Approach -- pursuit of opportunistic or prescriptive strategies -- is... 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