Strategic Planning Done Right: What is Strategy?

Words morph over time, shedding their original meanings as they adapt to cultural shifts and trends. Take "awesome" and "incredible," for example. Once reserved for profound experiences, we might casually toss them around today to describe our kid's backflips or a routine NFL trade.

In business, buzzwords like "vision" and "strategy" often suffer a similar fate. A vision is used to signify a company's lofty aspirations. At the same time, the strategy lays out the roadmap to get there, tying organizational objectives to actions that maximize its resources, resulting in a competitive advantage in the marketplace. Yet, as these terms become overused and diluted, their clarity diminishes. A proper strategy not only dreams big but also charts the precise course to achieve those dreams, leveraging every available resource to gain an edge in the market.

Consider "disruptive strategy." Initially, it denoted groundbreaking innovations like Uber and Airbnb, which reshaped entire industries. But as the term became a catchphrase for any attempt at innovation, its potency waned. Now, we hear about "disruptive strategies" that might not truly disrupt but merely aim to outshine competitors.

This blurring of definitions underscores the need for clarity in strategic planning. Understanding these terms transforms strategy into a symphony, orchestrating resources, aligning objectives, and positioning organizations for success. Like a conductor wielding a baton, strategy directs the performance, ensuring every element harmonizes to create a captivating melody of success.

Need assistance addressing short- and long-term Human Resources, leadership development, or strategic planning needs? Contact me at steve.black@brixeyandmeyer.com, and our team will address them proactively.