What One Quality Makes Your Business Standout?

“The customer rarely buys what the business thinks it sells him.”

- Peter Drucker

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Ask yourself this question:  What drives your customer to buy a product or service from you and not someone else? 

Is it because no one else offers your product? 

With today’s global economy, most products and services have been commoditized to the point of an overwhelming number of choices. 

What makes your business stand out from the rest?

When you buy a hamburger from McDonalds, are you really there because you are buying good food?  Most likely you are buying convenience and consistency.  When it comes to the service industry, customers are often buying likeability, trustworthiness, and dependability.

A key to developing your brand and sustaining excellence is figuring out what one quality makes your company great and focus on that one quality when delivering your product or service.

What's your one?

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