--- title: What One Quality Makes Your Business Standout? description: What drives your customer to buy a product or service from you and not someone else? Is it because no one else offers your product? image: https://blog.brixeyandmeyer.com/hubfs/What's%20YOUR%20ONe-.png --- [![Brixey Meyer](https://blog.brixeyandmeyer.com/hs-fs/hubfs/raw_assets/public/Brixey_and_Meyer_January2023/images/Brixey-white.png?width=3092&height=1080&name=Brixey-white.png "Brixey Meyer")](https://www.brixeyandmeyer.com/) - [Home](https://www.brixeyandmeyer.com/) - [Our Services](https://brixeyandmeyer.com/#headline-143-59) - [Audit & Assurance](https://www.brixeyandmeyer.com/audit-and-assurance) - [CFO Services](https://www.brixeyandmeyer.com/cfo-services) - [Cyber Risk Management](https://www.brixeyandmeyer.com/cyber-sure) - [Environmental, Social & Governance](https://www.brixeyandmeyer.com/environmental-social-governance-services-esg) - [Human Resources](https://www.brixeyandmeyer.com/human-resources) - [Operations, Technology & Strategy](https://www.brixeyandmeyer.com/operations-technology-strategy) - [Retirement Plan Administration](https://www.brixeyandmeyer.com/retirement-plan-administration) - [State & Local Tax](https://www.brixeyandmeyer.com/state-local-tax) - [Tax Compliance & Consulting](https://www.brixeyandmeyer.com/tax-compliance-and-consulting) - [Transaction Advisory](https://www.brixeyandmeyer.com/transaction-advisory-services) - [Valuation](https://www.brixeyandmeyer.com/valuation-services) - [Insights](https://blog.brixeyandmeyer.com/) - [About](https://brixeyandmeyer.com/?page_id=206) - [About B&M](https://www.brixeyandmeyer.com/about-bm) - [Our Team](https://www.brixeyandmeyer.com/our-team) - [Join Our Team](https://www.brixeyandmeyer.com/join-our-team) - [Contact](https://www.brixeyandmeyer.com/contact) - [Get Started](https://www.brixeyandmeyer.com/get-started) - [Client Portal](https://www.clientaxcess.com/#/login) - [Make a Payment](https://secure.cpacharge.com/pages/brixeyandmeyer/payments) - [Home](https://www.brixeyandmeyer.com/) - [Our Services](https://brixeyandmeyer.com/#headline-143-59) - [Audit & Assurance](https://www.brixeyandmeyer.com/audit-and-assurance) - [CFO Services](https://www.brixeyandmeyer.com/cfo-services) - [Cyber Risk Management](https://www.brixeyandmeyer.com/cyber-sure) - [Environmental, Social & Governance](https://www.brixeyandmeyer.com/environmental-social-governance-services-esg) - [Human Resources](https://www.brixeyandmeyer.com/human-resources) - [Operations, Technology & Strategy](https://www.brixeyandmeyer.com/operations-technology-strategy) - [Retirement Plan Administration](https://www.brixeyandmeyer.com/retirement-plan-administration) - [State & Local Tax](https://www.brixeyandmeyer.com/state-local-tax) - [Tax Compliance & Consulting](https://www.brixeyandmeyer.com/tax-compliance-and-consulting) - [Transaction Advisory](https://www.brixeyandmeyer.com/transaction-advisory-services) - [Valuation](https://www.brixeyandmeyer.com/valuation-services) - [Insights](https://blog.brixeyandmeyer.com/) - [About](https://brixeyandmeyer.com/?page_id=206) - [About B&M](https://www.brixeyandmeyer.com/about-bm) - [Our Team](https://www.brixeyandmeyer.com/our-team) - [Join Our Team](https://www.brixeyandmeyer.com/join-our-team) - [Contact](https://www.brixeyandmeyer.com/contact) - [Get Started](https://www.brixeyandmeyer.com/get-started) ![](https://blog.brixeyandmeyer.com/hubfs/What's%20YOUR%20ONe-.png) # What One Quality Makes Your Business Standout? Published by [Scott Kenney](https://blog.brixeyandmeyer.com/author/scott-kenney) on Apr 24, 2017 9:37:00 AM **“The customer rarely buys what the business thinks it sells him.”** **- Peter Drucker** ![What's YOUR ONe-.png](https://blog.brixeyandmeyer.com/hs-fs/hubfs/What's%20YOUR%20ONe-.png?width=560&height=315&name=What's%20YOUR%20ONe-.png) Ask yourself this question:  What drives your customer to buy a product or service from you and *not* someone else?  *Is it because no one else offers your product? * With today’s global economy, most products and services have been commoditized to the point of an overwhelming number of choices.  *What makes your business stand out from the rest?* When you buy a hamburger from McDonalds, are you really there because you are buying good food?  Most likely you are buying convenience *and* consistency.  When it comes to the service industry, customers are often buying likeability, trustworthiness, and dependability. A key to developing your brand and sustaining excellence is figuring out ***what one quality makes your company great*** and focus on that one quality when delivering your product or service. ***What's your one?*** Tags: [Strategic Planning](https://blog.brixeyandmeyer.com/topic/strategic-planning), [cpa](https://blog.brixeyandmeyer.com/topic/cpa), [dayton cpa](https://blog.brixeyandmeyer.com/topic/dayton-cpa), [cincinnati cpa](https://blog.brixeyandmeyer.com/topic/cincinnati-cpa) [Back to Blog](https://blog.brixeyandmeyer.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [5 Ways Intermittent Fasting Can Boost Work Performance](https://blog.brixeyandmeyer.com/5-ways-intermittent-fasting-can-boost-work-performance) Intermittent fasting is a hot topic these days, even though it's been around for centuries. Being... 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