The Right (and Wrong) Way to do Strategic Planning
Published by
Nicole Kelly
on
Strategic Planning: What does it really mean?
Yesterday, Jessica Salerno, The Ohio Society of CPA's Content Manager, published the article The Right (and Wrong) Way to do Strategic Planning that featured our very own Business Advisory Practice Leader, Greg Meredith.
The article discusses the importance of building a "sustainable competitive advantage" strategy instead of just creating goals, a topic which Greg presented recently at OSCPA's Columbus Accounting Show.
"It is a mistake to view strategic planning as operations planning, goal setting or budgeting. And a list of goals your organization wants to achieve in the next 3-5 years does not count as a strategy."
You can check out more about strategic planning by reading the full article HERE.
Tags:
Insider,
Strategic Planning,
Takeaways,
values,
creative,
brixey and meyer,
Greg Meredith,
Sales,
Strategy